![]() ![]() You need to know the timezone you’re working with. As LinkedIn says, “In our own experience, there’s no substitute for testing when it comes to finding the sweet spot that best suits your audience.First thing’s first, think about your “Timezone”. The analytics will indicate what is working the best. Wait about a month or so, and then check the analytics. Or early in the day on Tuesdays and Thursdays. Post both later in the day and on the weekends. Nothing is set in stone.īecause of that, we recommend you experiment. These surveys from HubSpot suggest what most social media marketers already know. Things change fast when it comes to social media. If your organization focuses on Gen Z for its marketing, it might be a promising idea to publish content on LinkedIn on Saturday and Sunday. So, now we know the best times to post on LinkedIn have changed, and we understand what is behind this change. Therefore, at least if you are trying to reach Gen Zers, Saturday and Sunday might be good posting days on LinkedIn. They take courses on LinkedIn, get active in LinkedIn groups, and research companies, all on the weekend. As a result, many use LinkedIn on the weekend to brush up on their skills. Most people in this generation believe they will have to work harder to attain the same successes as older generations. People born in the late 1990s are referred to as Generation Z. If they are working on the weekends, that explains why they are logging into LinkedIn on Saturday and Sunday. Many people now work on the weekends because they prefer to do so. Since the pandemic, traditional work hours and workdays have been blown out the window. What they would do first thing in the morning – like check in with LinkedIn – they now do later in the day, later in the week, or on the weekend. ![]() Further, working from home has allowed them to stretch out their day. Here are some of the platform’s thoughts:īefore the pandemic, most professionals would check their LinkedIn feeds bright and early in the morning. That made publishing early, especially on Tuesday and Thursday, so advantageous.īut with the pandemic and working from home, many of these same professionals are no longer up that early. HubSpot has yet to speculate why best posting times have changed. In that study, the best times to post on the platform were early in the mornings on Tuesday and Thursday. HubSpot did a similar study six years ago and found the opposite. But just like everything on social media, including LinkedIn, nothing is set in stone. This comes from a survey of three hundred social media marketers who work with LinkedIn on a regular basis. According to HubSpot, the best times to post on the platform today are: Well, HubSpot, the software platform that helps organizations optimize their inbound marketing programs, reports there really is a good time to get the most notice for our posts, and it may come as a surprise. For instance, organizations have reported publishing a post late on a Friday afternoon – considered the worst time to post on LinkedIn – and receiving thousands of impressions, comments, and likes. ![]() Traditionally, the answer is there really is no best time. When using LinkedIn as a marketing tool, a question that often comes up is, when is the best time to publish an article, a post, a video or graphic, or other content on the platform? ![]()
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